News report: Lean industry fights back (NZ)

Good afternoon all,

Follow the link below to read an interesting item from The Dominion Post (NZ) about the ways in which sheep farmers are adapting their approaches to make their industry more viable.

http://www.stuff.co.nz/stuff/4646134a3600.html

Comments and feedback on this are invited and welcomed, especially around the theme of the pressures placed on producers by the demands of both consumers and big business, and the possible consequences for production animal welfare.